My craziest, weirdest, hardest, most boring, time consuming and disappointing quarter is finally over! Hopefully I will have some time to update this thing a little more often from now on as I’ve got more time on my hands starting today 🙂
Here is a project I worked on for one of my classes. My client was Body+ Soul, a Martha Stewart publication. They wanted to make awareness of childhood obesity by putting out recipe cards in upscale supermarkets.
Since the magazine is about living healthy and green (save the planet) I thought simple recipe cards maybe wasn’t the best idea as it would be something parents would pick up and then just throw away.
My idea was to put the recipes on the paper bags, the kids can cut them out and collect them in a three ring binder. The whole campaign would start just in time for the “back to school madness” so I decided to create a little calendar as well.
The Bag:
The 3 ring binder:
The Calendar:
All 3 together:
It looks very nice!
I think children will like to collect the recipes and in a fun way will learn more about healthy and green food.
Mary J.
It looks very nice!
I think children will like to collect the recipes and in a fun way will learn more about healthy and green food.
Mary J.